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Fond du Lac-Based Wells Tech Team Serves Critical Needs of Automotive Service Professionals in North America Searching for Troubleshooting Techniques

FOND DU LAC, Wis., November 1, 2016 — The technical services team at Wells Vehicle Electronics (WVE) continues to extend its virtual reach as its locally produced series of diagnostic case study videos surpassed 12 million YouTube views. The series provides critical and timely troubleshooting techniques and diagnostic process case studies to technicians through the popular social media platform. Created in Fond du Lac, Wis., for technicians nationwide, these free, award-winning videos are available in English and Spanish through the “Wells VE” channel, “Airtextech” channel and others on YouTube and the www.WellsVE.com website.

“The technical services team here at Wells is very unique. Not only is everyone ASE-certified professional technicians, but they’re also passionate about this industry and serving the diagnostic needs of automotive repair professionals,” said David Boer, vice president of marketing, Wells Vehicle Electronics. “The team constantly analyzes the field and what’s happening in service bays across North America to help them curate top-notch content that answers the diagnostic dilemmas techs are facing.”

The series began more than three years ago and quickly gained popularity. The Wells Tech team includes Mike Becker, (Sheboygan); Dave Miller, (North Fond du Lac); Jim Gehl, (Slinger); Fritz Fuchs, (Fond du Lac); and Glenn Rogman, (Fond du Lac).

“The technical services team here in Fond du Lac is top-notch, and members have become automotive service repair icons to professional technicians because they continuously find troublesome vehicle diagnostics repairs and report on them as quickly as they can,” Boer said. “We’re very excited to surpass the 12-million view mark – it’s quite an accomplishment for this team.”

More than 25,000 automotive service repair professionals subscribe to the company’s three YouTube channels. Produced exclusively by the Master Automotive Technicians of the technical services team at WVE, the team actively researches, writes and produces each case study video in-house.

“Our technical videos serve the needs of today’s automotive service professionals across the United States who are actively searching for timely service recommendations,” Boer said.

The videos address complex diagnostic challenges automotive service repair professionals commonly see, and walk technicians through completing an accurate and efficient diagnosis to reach an effective resolution. Some of popular episodes include “Misfire Diagnostics P0300 GM,” “Diagnosticando y cambiando un sensor de presión de EGR DPFE de Ford con un concurso sorpresa Wells” and “Ignition Control Modules ICMs featuring Sgt. Tech by Wells.”

The entire video library is available at www.YouTube.com/Wellstech. To learn more about the Wells Vehicle Electronics product line, please visit www.WellsVE.com.

About Wells Vehicle Electronics
Founded in Fond du Lac, Wis. in 1903, Wells offers more than 34,000 parts, including critical components like ignition coils, variable valve timing solenoids, blower motor resistors, sensors and many other electronic parts and diagnostic solutions. The company operates a state-of-the-art headquarters and electronics manufacturing facility in Fond du Lac, Wisconsin, an additional manufacturing plant in Reynosa, Mexico, and a product distribution center in Centerville, Iowa. Wells is proud to be part of the NGK SPARK PLUG CO., LTD. family. To learn more about Wells, please visit WellsVE.com.