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YouTube Views of Wells Technical Videos Double to 2 Million Over Past 10 Months

Company’s Growing Library of Free Vehicle Electronics Diagnostic Videos Among Aftermarket’s Most Popular Training Tools in Any Medium

Fond du Lac, WI, April 30, 2012...The free online technical training videos offered by Wells Vehicle Electronics™ have been viewed 2 million times on YouTube. This number has doubled in just the past 10 months, making the Wells online video library one of the aftermarket’s most popular training tools, regardless of medium.

Developed specifically for professional automotive technicians, parts counterpeople and highly skilled do-it-yourselfers, the Wells video library now includes 23 in-depth on-vehicle diagnostic case studies of driveability issues commonly encountered in the service bay. Video content is developed in response to requests received by the Wells Technical Service department from technicians, shop owners and other industry professionals. Nearly 3,400 YouTube users – a large percentage of whom are vehicle service professionals – now subscribe to the company’s three YouTube video channels.  Thousands more gain access via the “Wells Tech” link at www.wellsVE.com.

“Our technical training series is truly user-driven, so the problems we tackle are real diagnostic challenges that are costing shops time and money every day. Our team details every step in the diagnosis and repair process so the viewer can avoid customer comebacks and lost revenue,” said Steve Hildebrand, director of marketing, Wells Vehicle Electronics.

The latest Wells video, “P0171 Challenging Diagnostics – Chevrolet Trailblazer,” tackles a recurring driveability complaint that was misdiagnosed by a dealership service department and subsequently brought to the attention of an independent repair facility. All of the videos are researched, scripted and produced by the Wells Technical Services department.

“The popularity of these programs shows that technicians and other automotive professionals are spending a great deal of time beyond their normal workday in researching the problems they face in the repair bay,” said Wells Technical Services Manager Mark Hicks. “We are answering a very real need for practical, hands-on technical information that’s not about selling parts, but helping our customers become more skilled in solving highly complex diagnostic issues.”

The Wells library includes the following free videos:

         •  P0171 Challenging Diagnostics – Chevrolet Trailblazer

         •  Toyota P0441/ P0446 EVAP Vacuum Switching Valve

         •  Odd Misfire Problems

         •  Cummins TPS Diagnostics/Non-Contact TPS Technology

         •  Jeep No Crank/No Start Four Pin Relay Diagnostics

         •  Chrysler P0406 EGR Diagnostics

         •  Ford Starter Solenoid Troubleshooting Replacement & Function

         •  Chevrolet/GMC Sticky Poppet Injector Diagnosis & Repair

         •  Dodge EVAP Diagnosis & Repair

         •  ABS Diagnosis & Repair

         •  Computer “No Communication”

         •  Nissan Cam/Crank Sensor Testing, Throttle Body Cleaning & Idle Air Relearn (P0507)

         •  GM 3.1 EGR Replacement/Port Cleaning

         •  GM 3.1 Cam Sensor Replacement

         •  LS711/LS922 Chrysler/Jeep Ignition Switch

         •  Ford’s Early EGR Pressure Sensor Diagnosis & Replacement

         •  GM Type I DIS DR143/DR148/C860 Testing & Replacement

         •  Chrysler 1995-03 2.0-2.4L Cam Sensor Replacement

         •  Oxygen Sensor Heater Circuit Testing

         •  Digital Mass Air Flow (MAF) Sensor Diagnostics

         •  GM Type II DIS System Cylinder Misfire Detection

         •  Blower Motor & Resistor Diagnostics

         •  Delta Pressure Feedback EGR by Ford Diagnostics and Repair

Each video can be accessed by entering the title in the search bar on YouTube.com or through the Wells Tech on-car, how-to videos link on wellsVE.com.

In addition to Web-based video training and an array of interactive resources offered through wellsVE.com, Wells offers a toll-free technical support hotline featuring Master and L1 ASE-certified technicians. This service is available at 1-800-558-9770, Option 3 (7:30 a.m. – 7 p.m. CST), or by email at technical@wellsVE.com.

About Wells Vehicle Electronics

Wells Vehicle Electronics, a brand of UCI-FRAM Group, is a leading global source of advanced vehicle electronics solutions for original equipment and replacement applications in the automotive, marine, off-highway, industrial and heavy-duty industries. Based in Fond du Lac, Wis., Wells operates advanced manufacturing operations in the U.S. and Mexico as well as a state-of-the-art product distribution facility in Centerville, Iowa. The company’s customers include original equipment manufacturers and affiliated parts/service providers, traditional aftermarket distributors and replacement parts retailers.