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Wells Vehicle Electronics Videos Exceed 3 Million YouTube Views

Popularity of Free Technical Videos for Technicians, Counter Professionals Drives Record Growth

Fond du Lac, WI, December 3, 2012...The award-winning automotive diagnostic videos created by Wells Vehicle Electronics have exceeded 3 million views on YouTube and are now being watched at a rate of more than 160,000 times per month.

Over just the past 30 days, viewers have spent more than 436,000 minutes watching the more than three dozen videos, which detail the steps required to troubleshoot a broad range of vehicle driveability issues. The free videos, which were recently awarded “Best in Show” honors in the Automotive Communications Awards, are available in English and Spanish languages via the “Wellstech” channel and others on YouTube as well as the wellsVE.com website. Nearly 4,500 industry professionals now subscribe to the company’s three YouTube channels.

“Our Technical Services team has really led the industry – and certainly the vehicle electronics category – in creating timely, valuable and highly accessible technical information for the front-line professionals who drive the aftermarket’s success,” said Steve Hildebrand, director of marketing, Wells Vehicle Electronics. “The incredible popularity of this video series has gained the attention not only of our current and future customers, but also industry organizations as well as the headquarters staff at Google. Our video program is a model for content delivery within the aftermarket.”

Researched, written and produced entirely in-house by the Wells Technical Services team, each Wells video case study tackles a complex diagnostic challenge commonly encountered in automotive service facilities. The point of each segment is to help the technician complete a thorough and accurate diagnosis in the most efficient and effective manner possible, eliminating comebacks and ensuring maximum customer satisfaction.

The Wells video library now includes the following segments:

Trouble Codes

Part Installation and Replacement

Part Testing

System Functions

In addition to Web-based video training and an array of interactive resources offered through wellsVE.com, Wells offers a toll-free technical support hotline featuring Master and L1 ASE-certified technicians. This service is available at 1-800-558-9770, Option 3 (7:30 a.m. – 7 p.m. CST), or by email at technical@wellsVE.com.

About Wells Vehicle Electronics

Wells Vehicle Electronics, a brand of UCI-FRAM Group, is a leading global source of advanced vehicle electronics solutions for original equipment and replacement applications in the automotive, marine, off-highway, industrial and heavy-duty industries. Based in Fond du Lac, Wis., Wells operates advanced manufacturing operations in the U.S. and Mexico as well as a state-of-the-art product distribution facility in Centerville, Iowa. The company’s customers include original equipment manufacturers and affiliated parts/service providers, traditional aftermarket distributors and replacement parts retailers.