Category: Uncategorized

FOND DU LAC, WI (January 7, 2020) – Wells Vehicle Electronics’ commitment to delivering industry-leading technical service and training has led to the development of GoTech, the go-to technical training resource for all things vehicle-related.

As a division of Wells Vehicle Electronics, GoTech is comprised of an entire team of ASE-certified professional technicians at the ready to answer questions and help customers of all levels complete long-lasting and reliable repairs on virtually every type of vehicle.

“We believe that the right information, in the right hands, along with the right parts, makes all the difference,” said Jim Gehl, Technical Services Manager for Wells Vehicle Electronics. “That’s why we are currently working to enhance our library of online resources on most of the products offered by Wells Vehicle Electronics, as well as training and product videos on YouTube. And, if our online resources don’t provide the answers needed, we encourage people to call and talk with one of our ASE-certified professional technicians about the issue they are experiencing.”

The GoTech team can be reached by dialing 1-844-519-3557, press Option 1, between 7:30 a.m. and 6:00 p.m. CST, Monday-Friday, or via email at [email protected].

In addition to producing online resources, creating training and product videos, and publishing them on YouTube and answering customer questions via its call center, the GoTech technical team also conducts in-person training events for customers.

A Commitment to the Aftermarket that Moves Beyond the Standard

FOND DU LAC, WI (January 2, 2020) – Wells Vehicle Electronics, a premier full-service, full-line supplier of vehicle electronics and engine management products, has expanded its WVE Vehicle Electronics brand product offering. This expansion allows Wells to best serve the unique needs of the automotive aftermarket, including technicians, warehouse distributors, parts stores, national accounts, and consumers.

“With the mission to be a dominant supplier in the vehicle electronics category, our product team has built a full line of coils, sensors, ignition, emissions, relays, and other vehicle electronics part categories – including more than 1,100 part types,” said Patrick Sommerfeld, Sr. Director for Wells Vehicle Electronics. “The WVE Vehicle Electronics brand of products is poised to serve the engine management market by supplying a full line of professional-grade products that the industry needs.”

Last year, Wells’ leadership engaged current and prospective customers (Aftermarket, OEM/OES, and end-users) – as well as industry leaders – in conversations that evaluated trends and uncovered opportunities to meet the needs of the entire aftermarket. The findings determined that running Wells Vehicle Electronics as a separate business unit and creating the WVE Vehicle Electronics brand to serve the aftermarket was essential for the continued success of our customers, suppliers, employees, and the communities we impact.

In 2019, leaders from NGK Spark Plug Co., LTD. and Wells Vehicle Electronics met in Fond du Lac, WI and formally transitioned all aspects of the business – including product, pricing, customer service, technical service, marketing, sales, and operations – back to Wells in Wisconsin, Texas, Iowa and Mexico. While Wells Vehicle Electronics remains part of the same overall NGK Japan global organization, the manner in which they conduct business will be separate in some cases and shared in others.

“This shift, along with the expansion of the WVE Vehicle Electronics brand, gives Wells the ability to move beyond the standard by leveraging its 117-year heritage of innovation, unmatched engineering resources, leading-edge manufacturing and distribution capabilities, and world-class customer service and technical training to exceed the expectations of an ever-changing global customer base,” said Sommerfeld.

As part of WVE Vehicle Electronics’ commitment, Wells has created a new website,  www.wvebrand.com, dedicated to meeting the needs of warehouse distributors and national accounts who sell the WVE Vehicle Electronics’ full line of professional-grade products throughout North America. The organization is also launching an integrated marketing and communication program to reintroduce the company to customers, suppliers, and the automotive industry overall.