Wells Vehicle Electronics is proud to share an exciting update to our brand strategy, recently featured in Aftermarket News in a spotlight interview with our VP of Sales and Marketing, David Stewart.
As a company with a 122-year legacy in the automotive industry, Wells is building on its history with a refreshed direction focused on reconnecting with technicians and strengthening customer relationships.
In the article, Stewart outlines how Wells is:
- Enhancing our sales team with the right people and support
- Focusing on personal relationships with technicians and distributors
- Delivering professional-grade products backed by superior service
- Positioning the company for growth in emerging technologies
“I think the biggest selling proposition is that you have the right people,” said Stewart. “We have an amazing team… bringing that brand awareness back out there.”
Read the full interview and watch the video on Aftermarket News:
Wells VP Sales and Marketing David Stewart on Building Brand Awareness
Originally published by Mary DellaValle for Aftermarket News.